Berlusconi’s latest move in Italy’s media war involves banning pay-per- view pornography and other adult programming during daylight hours. If Parliament approves the ban, it would give Berlusconi the edge over Rupert Murdoch’s Sky Italia station, Berlusconi’s biggest competitor. Launched in 2003, Sky Italia is the leading pay-TV platform in Italy, reaching almost 5 million subscribers. Critics believe this is just another instance of Berlusconi using his office to boost his media empire. Click here to read the full story.
Sky Italia grossed roughly 45 million euros (£39 million) in sales from porn programming, half of all pay-per-view revenue, according to a report in October in L’Espresso magazine. Without this revenue, Sky Italia would perhaps not be able to compete with Mediset. This is of course, exactly the result Berlusconi is after. Less competition means fewer opposing views. Italians would be another step closer to having only one voice – that of their leader – to listen to, removing all possibilities of forming an informed and balanced opinion.
I’ve come across this interesting blog post on Reuters.
The on-going feud between two of the world’s most influential media moguls doesn’t seem to be ending any time soon. In an interview with Corriere della Sera, Mediaset’s Vice Chairman Pier Silvio Berlusconi (Berlusconi’s son) said that “there’s a risk war” with Sky Italia over the regulation.
Last year, Berlusconi accused Murdoch of waging a vendetta against him. The battle continues….